8/25/2023 0 Comments Real world cursor changer![]() The face-tracking, data-crunching aspects were kept behind the scenes, creating, in the opinion of Creative Commerce Lions Jury President Nancy Crimi-Lamanna, Chief Creative Officer, FCB Canada, “such a beautiful human experience that you couldn’t help but engage with it”. For instance, Creative Commerce Lions Grand Prix winner, HungerStation’s ‘ The Subconscious Order ’, by Wunderman Thompson, Riyadh, used AI to solve human indecision over what food to order on a delivery app. Lion-winning work showed how AI can enable human connection. Some 7.3% of all 2023 entries mentioned AI in their synopses compared with 3.7% in 2022. ![]() More Cannes Lions Awards entries than ever used AI. As David Droga, CEO of Accenture Song and this year’s Dan Wieden Titanium Lions Jury President, said when referring to 2023’s four Titanium Lion winners: “The best ideas were made possible because of technology. ![]() The advice was to use AI like any other tech or tool. Speakers at this year’s Festival were aligned: despite the numerous advantages offered by AI, human insights will continue to power impactful creativity.
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